"I'M CANADA" A CASE STUDY ON CANADIAN WILDLIFE PRESERVation
Problem
Despite the general beliefs Canadian wildlifepopulations droppingin ‘global biodiversity crisis’
Insight
It seems odd when demonstrating so much empathy
to animals, when people believe there are
more important things to take care of …
Big Idea
The Canada Species are Canadian too, Canada without them is not Canada anymore so they deserve love and care like other citizens
