HeLUva good!
Insight
Target audiences afraid of dips beside their snacks, because they might gain weight, although they like to have it while they enjoy a movie, they try to avoid to not be judged by peers as well.
Big Idea
It is not a big deal if sometimes when we enjoy a movie for example, fulfill 0ur desires by having some dip beside snack.
Tagline
(The name of the movie) on the screen, Dip on the table
