RITZ CRACKER
Problem
Ritz Cracker has difficulties to place itself as a healthy and classy snack that everyone can use in the gatherings, events or on the go.
Insight
The target audience likes to show off as a thoughtful and smart individual who can always provide their friends and family with healthy and simple snacks. but they afraid of being judged if they use cheap and low-quality products.
Big Idea
Ritz Cracker is the sun of snack universe! in all the places or on the go. It is a healthy choice that can be a great part of every joyful moment.
